Practical thoughts on Fractional CMO, AI marketing, performance and brand strategy – no buzzwords.
Vacancy, turnaround, rebranding, acquisition: four situations for an interim CMO, what they must deliver in 30 days, costs compared and a checklist for management.
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Search intent versus attention, a guide by goal, the right metric per channel and a recommendation for budgets from 3,000 euros a month.
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Project brand and company brand, content ChatGPT quotes, and a lead path to reservation: what developers should build before sales start.
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No cost per lead, three agencies without direction, a website without tracking: seven signs that leadership is missing, and what a fractional CMO does in the first 30 days.
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Brand core in one sentence, audience and location, proof, one consistent presence and a look at the AI answer: five steps to a brand owners recognise.
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Five AI systems from live operation, sorted by how quickly they pay off: form-to-CRM, reporting, content, proposal automation and lead radar. Plus three rules so the rollout doesn't end as a pilot.
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In the premium segment reach doesn't count, the twenty right people do. Five building blocks from work for Engel & Völkers, Hamburg and Spain Sotheby's International Realty.
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Website, forms, tracking and CRM as one system: four connections that turn Propstack or onOffice into a marketing system, typical mistakes and the one number that counts.
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What really happens in the first 90 days: a stocktake without PowerPoint, three decisions, first checkpoints, handover or continuation. And honestly: what cannot be done in 90 days.
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Association boards compare property managers online and increasingly ask an AI assistant. The five questions, why managers' websites fail, a real check as an example, three files in one hour and a checklist.
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Owners search for "agent Eppendorf", not "agent", and increasingly ask ChatGPT. Google Business Profile, genuine neighbourhood pages instead of 27 from a template, RealEstateAgent schema, findings from the check and a 30-day plan.
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The first question in every intro call — and the honest answer is a calculation: three pricing models, typical market ranges, the full-time comparison and four ROI checkpoints.
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“ChatGPT recommended you” keeps coming up in intro calls. What the new customer journey looks like, what an AI needs to recommend you — plus the 30-minute self-test.
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Eight places where ad budget quietly disappears — each with how to spot it and how to fix it, plus a 45-minute checklist.
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A growing share of research ends without a click. Six levers for AI visibility, a checklist for this week — and three cases where GEO is a waste of effort.
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Four models for marketing leadership compared honestly — cost, commitment, depth, speed — plus a self-check.
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6 concrete situations where a Fractional CMO is the right move – and when you should wait.
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