Fractional CMO & Interim CMO · AI Marketing

Helping brands
drive growth

As a Fractional CMO and Interim CMO, I help companies make their marketing faster, more efficient, and more effective with AI – measurable results, without a full-time commitment.

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14+ Years experience
50+ Projects
5★ Customer rating
OpenAI Select Partner
Torben Seib – Fractional CMO & Interim CMO Hamburg
🤖
AI-powered
Marketing Strategy
"I combine profound marketing experience with AI automations to make impact faster, more scalable, and more measurable."
Torben Seib
Fractional & Interim CMO

Marketing experience meets AI intelligence

I am Torben Seib – Fractional CMO and Interim CMO focusing on AI-driven growth strategies. I help companies make their marketing faster, more efficient, and more effective with AI – flexible, measurable, and without a full-time commitment.

My approach: Less manual work, clearer decisions, visible results. I combine profound marketing experience with AI automations – and bring both into your organization.

AI Marketing Strategy
Funnel Automation
Brand Positioning
Growth Hacking
SEO & Content
Performance Marketing

Services tailored to your
challenges

Your marketing is running, but costs too much time, money, or nerves? Then the problem is rarely a lack of ideas – but rather processes, priorities, and missing automation. That is exactly where my services come in.

4 steps to
marketing success

From idea to launch, I follow a structured approach that guarantees quality, efficiency, and customer satisfaction.

Discover my portfolio

Discover a selection of references that highlight my expertise across different industries.

What my clients say

Discover how my services have transformed companies in various industries.

KI Mischkultur – the AI podcast for German SMEs with Torben Seib and Levent Dietrich
My Podcast

KI Mischkultur – the AI podcast for the Mittelstand

Together with Levent Dietrich, I show how artificial intelligence really works in everyday business – explained in a practical, honest way, without buzzwords or tech jargon. From ChatGPT and Claude to the latest AI news. A new episode every Sunday (in German).

🎙️ New episode every Sunday Spotify & YouTube
Listen to the podcast →
My second venture

makeship – AI that actually works

Alongside Brandancy I run makeship together with Levent Dietrich – our AI consultancy for the German Mittelstand. From four years of AI rollouts at dm, Amazon and Sotheby’s we know why most AI pilots end up in a drawer – and what they need instead. Plus AI training, the role of external AI officer and a free EU AI Act check.

AI training External AI officer EU AI Act check
Visit makeship →

Frequently asked questions about Fractional & Interim CMO

Answers to the questions I get asked most often.

What is a Fractional CMO?
A Fractional CMO is an experienced marketing leader who supports companies part-time as their strategic head of marketing – with full CMO responsibility, but without the cost of a full-time hire. Ideal for companies that need marketing leadership but don't (yet) require a full-time CMO.
How is a Fractional CMO different from a marketing agency?
An agency executes individual tasks. As a Fractional CMO I take on strategic leadership: I define goals, build structures and teams, manage service providers and make sure marketing contributes measurably to your business goals – as part of your company, not as an external contractor.
What does a Fractional or Interim CMO cost?
It depends on the scope – from a few days per month (fractional) to intensive interim support. In a free intro call we'll find the right model for your budget and goals.
How quickly can I start?
Usually within a few days. After an intro call and a short analysis I get started operationally right away – without lengthy onboarding.
Which companies is a Fractional CMO right for?
Above all for scale-ups, mid-sized companies and established brands that need marketing leadership, a clear strategy or a fast growth boost – without immediately hiring a full-time executive.
Do you work remotely or on-site in Hamburg?
Both. I'm based in Hamburg and work with clients across Germany and internationally – remotely as well as on-site, depending on the project.
Which marketing consultant is right for real estate agents?
What matters is industry experience with the systems that actually run in the brokerage business — Propstack, onOffice, listing marketing, seller acquisition. My clients include Hamburg Sotheby's International Realty (2,500+ users in the first month, go-live in six weeks), Spain Sotheby's International Realty, Engel & Völkers (+90% qualified leads at −30% cost per acquisition) and Evernest.
How do real estate agents win more seller mandates through their website?
Three things decide it: a valuation funnel owners actually complete, local visibility through dedicated district and location pages, and measurement that shows which channel produces mandates rather than clicks. On top of that comes visibility in AI answers: owners ask ChatGPT which agent to choose before they turn to Google.
Can Propstack or onOffice be connected to marketing?
Yes — and it is the biggest unused lever in estate agency marketing. Listings flow automatically onto the website, forms hand inquiries with source and status straight into the CRM, and reporting shows per channel what a qualified inquiry costs. No system change is required.

Let's talk about working together

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work together

Ready to take your marketing to the next level? Send me a message or book a call directly.

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