I am Torben Seib, brand consultant and fractional CMO based in Hamburg with 15 years of real estate marketing: Global Head of Digital Marketing at Engel & Völkers, CMO at Evernest, marketing for Sotheby's International Realty. I build brands that property owners recognise and trust. And I build the marketing behind it that turns this into enquiries and mandates: website, campaigns, CRM and team.
Most real estate companies have agencies, channels and good work. What is missing is a stance people recognise and someone who holds it all together. Where do you stand?
Your website speaks to everyone instead of the owners in your area, and enquiries lag behind what your work deserves. A sprint sharpens brand, website and enquiry path in four to eight weeks.
See the sprintNumbers, channels, team and agencies in one hand. One to three days a week, start within days, monthly notice. After three to six months you know what the role really needs.
Book a callI build things myself instead of only advising. Four services apply to any company, four are tailored to real estate companies.
Brand core, messages and identity that owners recognise and trust. From positioning to copy, imagery and the website.
Read more → 02Marketing leadership on a part-time basis: numbers, channels, team and suppliers in one hand. One to three days a week, cancellable monthly.
Read more → 03Websites that bring enquiries, with clean tracking from click to CRM. Relaunch or new build, WordPress, Webflow or custom development.
Read more → 04Google Ads and Meta Ads focused on cost per qualified enquiry, not clicks. Setup, optimisation, honest reporting.
Read more → 05Valuation funnels, neighbourhood pages and campaigns that owners actually complete. Mandates from your own area instead of expensive portal leads.
Read more → 06A website and profile that owners' boards actually find: list of services, board questions as FAQ, routine enquiries answered automatically.
Read more → 07Listings flow to the website automatically, forms land in the CRM with source, digital AML checks. The CRM becomes the marketing system.
Read more → 08Assistants that qualify enquiries, answer routine questions and handle follow-ups. Built on your data, with approval instead of blind automation.
Read more →The same methods, a clear brand, clean enquiry paths and marketing with numbers, work in every industry where customers compare before they call.
Different industry? In our call I will tell you honestly whether I am the right person.
Entry, sprint or leadership on a temporary basis. No agency commission, everything negotiable.
Imagine
The free assessment tests your website on 20 points, from technology and Google to whether ChatGPT recommends you.
Imagine
Positioning, website and enquiry path as one project with a fixed end. The CRM runs from day one.
Imagine
Marketing leadership on a temporary basis: strategy, campaigns, tracking, team and agencies in one hand. I own the result, not just one channel.
I look at website, visibility, enquiries and numbers and find out where revenue is lost.
Three to five measures in a clear order, with effort, owners and the result we measure them by.
I build myself: website, tracking, campaigns, CRM integration, AI agents. You see every week what is done.
What works gets more budget. What does not work is switched off. A monthly look at the numbers, together.
Twelve projects with what came out of them. The numbers are text, not images.
2,500+ users in the first month · concept to go-live in 6 weeks · Propstack integration
Live in 14 days · Quality Score +2 points · lead cockpit with quality stages
Brand, CRM and website live in 6 weeks · Propstack connected
10 FAQs with schema · AI page indexed for the first time · one entity text everywhere
14 regional content hubs built · complete marketing infrastructure
+210% qualified MQLs · +380% organic traffic · −45% cost per MQL
+180% qualified leads · +240% organic visibility · −40% cost per lead
Five-figure revenue within the first 3 days after launch
35+ countries · +90% qualified leads · −30% cost per acquisition
Supported growth from 4 to more than 250 employees
Regional estate agency presence for Augsburg and Aichach-Friedberg · website, brand, visibility
+320% website enquiries · −55% bounce rate · live in 4 weeks
"Torben repositioned our brokerage digitally – personal in tone, clear in structure and finally measurable. He knows real estate and does the work himself. That makes all the difference."
"Working with Torben was outstanding from start to finish. Creative ideas, a great feel for design and brand, and a technically flawless build of our homepage."
"The collaboration in creating my personal website was outstanding. Concept, structure, and implementation exceeded my expectations – highly recommended!"
"The strategy audit and operational support have taken our digital marketing to a new level. Clear recommendation for anyone who wants to grow sustainably!"
"The shop conception was not only strategically sound but also extremely hands-on. The launch went smoothly – thanks for the great work!"
"Through targeted support in our Meta and Google campaigns, we were able to achieve strong results. A real asset for our online marketing!"
"The profound audit and strategic consulting have realigned our global marketing. Thanks for the vision and professionalism!"
Technology, Google, visibility in ChatGPT and trust: the free assessment checks your homepage on 20 points and tells you what to do first. For any industry.
Result right away on the next page. What exactly is checked →
Fractional CMO, cost, start, real estate marketing and connecting Propstack and onOffice.
I am Torben Seib, marketing consultant and fractional CMO based in Hamburg. 15 years of marketing in real estate: Global Head of Digital Marketing at Engel & Völkers, CMO at Evernest (from 4 to over 250 employees), marketing for Hamburg Sotheby's International Realty and Spain Sotheby's International Realty.
Today I build brands for estate agents, property managers, developers and mid-sized companies that people recognise, and the marketing that turns them into enquiries. I build the systems behind it myself: website, tracking, CRM integration, AI agents.
Together with Levent Dietrich, I show how artificial intelligence really works in everyday business – explained in a practical, honest way, without buzzwords or tech jargon. From ChatGPT and Claude to the latest AI news. A new episode every Sunday (in German).
Listen →
Alongside Brandancy I run makeship together with Levent Dietrich – our AI consultancy for the German Mittelstand. From four years of AI rollouts at dm, Amazon and Sotheby’s we know why most AI pilots end up in a drawer – and what they need instead. Plus AI training, the role of external AI officer and a free EU AI Act check.
Visit makeship →Thirty minutes, no obligation. Afterwards you know whether it fits and what the first step would be.
