The challenge
Hamburg Sotheby's International Realty entered the Hamburg luxury real estate market as a new location within the global Sotheby's network. The market entry required a digital presence that lives up to the brand's premium standards – delivered quickly, with measurable visibility from day one.
The goal was a website that is found not only through classic Google search, but also within the new AI-driven search systems (Generative Engine Optimization) – and one cleanly connected to the real estate CRM Propstack, so that listings and leads flow into the sales process without friction.
My approach
From the first concept to go-live in 6 weeks, I handled the entire digital build – both strategically and operationally. The focus was on a fast, visible start and an infrastructure that can keep growing.
- Pre-launch page for early visibility and lead capture ahead of the official launch
- Concept and build of the new homepage in the brand's premium look
- SEO setup: keyword strategy, technical SEO and local visibility for Hamburg
- GEO (Generative Engine Optimization) for presence in AI search systems
- Technical integration and support around Propstack (real estate CRM)
- Performance marketing at launch for fast reach
- Ongoing marketing support beyond go-live
Results
The digital market entry was fast and measurable: within 6 weeks the website was live, and in the very first month over 2,500 users visited the site – a strong foundation for further growth in a highly competitive market.