The challenge
The founders come from advising at large estate agencies and wanted to build an independent, personal alternative to the franchise brands. That called for a brand of their own from day one, premium and rooted in Hamburg.
Brand, website and agency software had to come together at the same time, without the launch dragging on for months.
My approach
I built brand, technology and content in parallel so the agency could start working quickly. The name comes from one of the most beautiful streets on the Outer Alster, and the whole identity builds on it.
- Brand identity: logo, colours, typography and imagery with Hamburg motifs
- Propstack set up as the agency CRM and connected to the website
- Website in WordPress with Elementor, maintained by the team itself
- Current listings directly on the website
- Pages for Hamburg neighbourhoods, from Uhlenhorst to Rissen
- Paths for owners and buyers, valuation request
- Legal pages and cookie consent
Results
After six weeks the agency was online, with its own brand, a working CRM and a website the team maintains itself. New listings from Propstack appear on the site, and owners reach the contact directly through the neighbourhood pages and the valuation request.